Where Marketing, Web & Business Strategy Come Together.
Refined Media 716 is a Western New York agency built to connect the parts of business that increasingly overlap — marketing, web, content, technology, and strategy.
HOW WE’VE GROWN
We grew by solving what came next.
Refined Media 716 didn’t start with a traditional agency model or a long list of packaged services. We grew by paying attention to what our clients actually needed.
A marketing project could turn into a website conversation. A website could uncover gaps in technology, reporting, customer experience, or internal systems. As those needs became more connected, our work expanded with them.
Today, RM716 supports businesses across marketing, content, web, e-commerce, digital systems, consulting, and ongoing brand management.
We’re less interested in selling a service and more interested in understanding what a business needs next.
What We Bring Together
Marketing doesn’t operate in a vacuum. Neither do we.
The strongest businesses need more than good content or a polished website. They need clear direction, consistent execution, useful systems, and a digital presence that actually supports the business behind it.
That’s why our work often crosses disciplines.
Content & Visibility
Systems & Technology
Social media, photography, video, email marketing, digital campaigns, and brand storytelling.
Platform setup, digital workflows, integrations, audits, troubleshooting, and technology support.
Web & Digital Experience
Strategy & Direction
Website design, development, e-commerce, optimization, and ongoing web management.
Marketing planning, positioning, consulting, campaign development, and long-term growth support.
Different Strengths. One Standard.
We each bring a different perspective to the table, but we share the same standard for how the work should feel, function, and move a business forward.
Julia Dunn
Co-Founder | Strategy, Operations & Digital Growth
Julia works across business strategy, operations, web, systems, and creative execution, with a strong focus on people, growth, and problem-solving. Her strength is connecting the big picture to the details and building the structure, systems, and digital foundation needed to move ideas forward.
Jessica Wallace
Co-Founder | Business Consultant & Strategist
Jessica helps businesses clarify their direction, strengthen their positioning, and build practical paths for growth. Her background in tourism, business development, community marketing, and regional partnerships gives her a strong big-picture perspective on how brands grow, connect, and create lasting value.
Falicia Lapi
Operations & Technology Specialist
Falicia builds and improves the systems that keep RM716 moving. From setting up digital workflows and troubleshooting technical issues to documenting processes, refining tools, and finding better ways to work, she brings structure, efficiency, and problem-solving to both agency operations and client support.
Matia Varner
Marketing Fulfillment Specialist
With a strong background in hospitality and client communication, Matia brings a high level of organization, articulation, and follow-through to RM716. She supports the end-to-end execution of client marketing initiatives, helping ensure content, timelines, communication, and quality standards stay aligned from start to finish.
Experience Across Industries
We’ve worked with businesses at very different stages — from locally rooted service companies and tourism brands to professional practices, builders, e-commerce businesses, nonprofits, and community organizations.
That range gives us perspective across industries while reinforcing something we’ve learned repeatedly: good marketing starts with understanding the business behind it.
Tourism & Hospitality
Retail & E-commerce
Construction & Home Services
Insurance & Professional Services
Food, Beverage & Agriculture
Health, Beauty & Wellness
Real Estate & Property
Nonprofits & Community Organizations
Where It Started
Refined Media 716 grew out of Ellicottville, New York — a small Western New York community where reputation, relationships, tourism, and local business have always been closely connected.
We grew up watching Ellicottville evolve from a seasonal ski town into a year-round destination, while the way people discovered, trusted, and interacted with businesses changed just as quickly.
That gave us an early appreciation for both sides of growth: the human relationships that build trust and the marketing, websites, content, and digital systems that help businesses reach further.
RM716 started with two sisters willing to learn, build, test, and keep figuring things out. Over time, the work expanded, the team grew, and so did the range of businesses and challenges we were able to support.
We’re still curious. We still brainstorm constantly. We still care deeply about the people behind the businesses we work with.
We just have a lot more tools now.
Start With a Conversation.
Refined Media 716 starts by understanding where your business is now, what you’re trying to improve, and what needs to happen next.
Whether you need support with marketing, web, content, systems, strategy, or the way those pieces work together, the first conversation helps us identify the right path forward.
Contact us.
Ready to make something amazing? Let’s get in touch! We’re here to bring your brand’s story to life with strategy, creativity, and a whole lot of fun.
