The Vision Behind Refined Media 716

At Refined Media 716, we bring that same sense of connection and community into everything we create. We believe branding is more than just visuals; it’s about forging real, lasting connections with your audience, turning first-time visitors into loyal, returning customers. We help businesses grow in a way that feels authentic, meaningful, and built to last—just like the small-town values we were raised on. So let’s get a little personal.

The Sisters Behind It All

  • Jessica Wallace

    OWNER/PARTNER

    Jessica is embracing her 30s by starting over—on her own terms. Bold, adventurous, and always thinking five steps ahead, she’s reclaiming her energy, her time, and her creativity. Marketing strategy, business consulting, and big-picture thinking are her playground, and she’s all about making brands fun, fresh, and fearless.

    She’s the one who jumps first, figures it out later, and makes things happen along the way. But at the core of everything she does? Her dedication to her kids. Whether she’s mapping out a brand strategy or navigating motherhood, she brings the same passion, grit, and humor to it all. Life is messy, business is wild, but Jess? She’s here for the ride.

  • Julia Dunn

    OWNER/PARTNER

    Julia is the yes girl—the one with her hands in everything, making magic happen behind the scenes. Business development? She’s on it. Creative editing and copywriting? All day. Web design? That’s her sweet spot. If she doesn’t know how to do something, give her five minutes—she’ll figure it out.

    She’s embracing the last of her twenties with a full plate—raising young kids, running a business, and somehow still finding time to laugh (a lot). Chaos is her comfort zone, but passion is what fuels her. She believes in connection, creativity, and making things happen, with a little humility and a lot of heart.

Our story from the beginning it was us against the world…

Growing up as two sisters in the millennial era, we had the best of both worlds—the last generation to know life before smartphones took over and the first to witness the digital revolution unfold. We saw the shift, but we also remember what it felt like to connect face-to-face, to build relationships in the real world, and to get our hands dirty making things happen.

Now, in a world saturated with tech and screens, we’re reclaiming it, taking it back. We’re about real connection, authenticity, and building something that lasts—not just a quick click. We started by managing and expanding brands, and before we knew it, mentorship and consulting became a natural extension of our work. We’re passionate about watching trends unfold, observing behavior, and learning along the way—because we believe the best ideas come from those who are curious enough to ask, “What’s next?”

We brainstorm relentlessly, laugh often, and work with an energy that brings not only our own ideas to life, but also our clients’. The corporate mold? We shattered it. Connection, creativity, and authenticity? That’s where real success lives. We’re here to bring energy, originality, and strategy back into branding and marketing—so you can build something that truly stands out.

Meet Falicia

Our Right Hand in Design

Falicia is a fiery soul with a creative spark that never quits. Whether she’s bringing a brand’s vision to life through design or crafting the perfect words to make it pop, she does it all with passion, precision, and a little extra flair. Her energy? Contagious. She’s the kind of person who makes every project better just by being part of it.

And now, as a mom-to-be, she’s proving that hustle and heart go hand in hand. Balancing creativity, ambition, and the excitement of what’s to come, Falicia is embracing this next chapter the same way she does everything—full speed ahead, with joy, determination, and a whole lot of passion.

REFINED MEDIA 716

Growing up in the small town of Ellicottville…

…we learned that growth isn’t just about what you do—it’s about the relationships you build. As sisters and co-founders, we built Refined Media 716 to inspire others to think bigger and break past limitations.

We’re more than a marketing agency—we’re a modern solutions team dedicated to helping businesses grow, establish a strong digital presence, and build lasting connections.

We vibe high and brainstorm often, turning ideas into impactful brands.

Contact us.

Ready to make something amazing? Let’s get in touch! We’re here to bring your brand’s story to life with strategy, creativity, and a whole lot of fun.

FAQs

Trust us. We know what it’s like to have questions…

It’s kind of what got us here! Be willing to think outside the box.

  • We provide a full range of marketing and branding services, including Digital & Social Media Marketing, Web Design, Industry Photography, Print & Digital Design, Brand Development & Management, and Business Consulting. Whether you’re building a brand from scratch or looking to boost your online presence, we’re here to help!

  • We’re a woman-owned, woman-operated business with a friendly, collaborative approach. We work as partners with our clients, blending creativity with strategy to tell your story authentically. Think of us as your marketing best friend—we’re here to support, empower, and bring out the best in your brand.

  • We work with businesses of all sizes, from startups to established brands. If you’re looking to connect with your audience, grow your brand, and stand out, our team has the skills and strategies to help you thrive.

  • Yes! While we’re proudly based in the 716 area, we work with businesses from all over. We love supporting our local community but are always excited to connect with clients beyond our backyard.

  • Once you reach out, we’ll set up an initial consultation to get to know your brand, goals, and vision. From there, we’ll build a customized plan and timeline that fits your needs. We keep the process collaborative and transparent, so you’ll always know where we’re headed.