Jessica Wallace

Co-Founder | Business Consultant & Strategist

Jessica works where business strategy, marketing, creativity, and growth overlap — helping brands find clearer direction, stronger positioning, and practical ways to move forward.

An Ellicottville native, she grew up watching the village evolve from a seasonal ski town into a year-round tourism destination. Her early career included work alongside General Manager Ed Youmans at HoliMont, followed by several years as Business Development Manager for the Ellicottville Chamber of Commerce. There, she worked closely with more than 200 local businesses, supported regional tourism marketing and major media buys, and helped coordinate large-scale events including Fall Festival and Summer Music Festival.

Those experiences shaped the way Jessica approaches business today. She learned early that strong marketing is rarely just about promotion — it is about understanding the business behind the brand, the people it serves, the experience it creates, and the gaps that may be holding it back.

At Refined Media 716, Jessica works across business consulting, marketing strategy, brand positioning, creative direction, content development, client growth, and campaign planning. She is often the person looking at the full picture — identifying what is not connecting, where opportunities are being missed, and what needs to change to create meaningful forward movement.

Creativity is a major part of that work. Photography, videography, writing, scripting, storytelling, and visual direction all play a role in how Jessica thinks and creates. That instinct extends well beyond marketing into the things she genuinely enjoys — gardening, cooking, renovating, building, and constantly finding new ways to make something better.

Jessica is naturally competitive, curious, and rarely interested in standing still. Whether she is working on a business, a creative project, a fitness goal, or something at home, she is usually thinking about the next version — stronger, smarter, more intentional, and better built.

At the center of everything she does is her family. Building a business while raising her children continues to shape the way she thinks about ambition, resilience, time, and the kind of legacy she wants to create.

“I’m rarely interested in standing still. I want to know what’s next, what could be better, and how far I can actually take it.”
— JW

Where Jessica brings the most passion:

Business Consulting · Growth Strategy · Brand Positioning · Tourism & Hospitality · Partnerships · Marketing Direction · Content Creation

Two women stand outside an art gallery with large glass windows displaying various art pieces and sculptures. The women are facing each other, holding hands, and appear to be engaged in conversation. The art gallery has a turquoise exterior with flow
A woman in a denim jacket kneeling in a flower garden with a camera, smiling at the camera, surrounded by various colorful flowers and a wire fence, with a cloudy sky in the background.
A woman is standing on a gravel path taking photos with a camera. The scene shows a rural yard with green grass, a barn, a blue pickup truck, and trees in the background under a partly cloudy sky.
Multiple bouquets of colorful flowers including sunflowers, lilies, and roses, wrapped in brown paper, placed on a wooden surface outdoors with a clear blue sky and green trees in the background.
A woman undergoing a cosmetic procedure while lying on a medical chair, with a healthcare professional administering the treatment. Another woman is taking a photo with a camera nearby.
A woman standing outside a storefront with large glass windows, wearing a light blue denim jacket, white top, and dark jeans, with flowers on the left side of the storefront.
Woman with glasses and earrings working on a laptop on a kitchen counter.
A person in winter clothing, including a white hat, standing on a balcony, taking a photo of a snow-covered landscape with a clock tower, trees, and ski lifts in the background during a cloudy winter day.
Two women sitting at a coffee shop, laughing and working on laptops. One is holding a coffee cup, the other has a smartwatch and is typing on her laptop. Decorated with hanging flags and holiday decorations.
Two women looking at a camera and phone, standing outdoors in front of a colorful mural of flowers, a hummingbird, and a butterfly on a brick building.

Work With Jessica & the RM716 Team

Have a business idea, growth challenge, brand question, or strategic decision you’re trying to work through?

Jessica helps businesses step back, see the bigger picture, and identify a practical path forward — backed by the broader strategy, marketing, web, systems, and execution support of the RM716 team.

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