Master the Perfect Industry Shoot
Define Your Goals
Before your shoot, get clear on what you want to achieve. Are you capturing images for your website, social media, marketing materials, or a specific campaign? Think about the message you want your photos to convey—professionalism, innovation, teamwork, creativity, or something else that represents your brand’s essence.
Once you have your goals in mind, create a detailed shot list to stay organized and ensure you capture everything you need. This can include:
Team Portraits – Professional headshots and group photos that showcase your people.
Action Shots – Employees at work, collaborating, or engaging with clients.
Workspace & Environment – Showcasing your office, studio, or work setting.
Product or Service Highlights – Close-ups of your offerings in action.
Candid & Culture Shots – Fun, behind-the-scenes moments that bring out personality.
A solid plan will help your shoot stay efficient and stress-free while ensuring you get high-quality, purposeful images that align with your brand!
Location, Location, Location
Choose the perfect location—whether it’s your office, workspace, or a studio—making sure it’s well-lit and reflects your brand’s style.
The right location sets the tone for your entire shoot, so it’s important to pick a space that aligns with your brand’s personality and industry. Here are some key tips to find the perfect spot:
If you want a polished, corporate feel, an office or conference room with clean lines and professional decor is a great choice.
For a creative, laid-back vibe, consider a co-working space, studio, or even an outdoor setting that matches your brand’s energy.
Industrial brands may benefit from warehouse, factory, or workshop settings that showcase hands-on work.
Dress for Success
Wardrobe and styling play a huge role in how polished and cohesive your final images will look.
Dressing for your shoot should be fun and stress-free! Stick to solid colors or subtle patterns that match your brand’s vibe, and skip busy prints or big logos that can be distracting. Wear something well-fitted and comfortable so you feel confident on camera, and if you're shooting with a team, aim for a coordinated look without being too matchy-matchy. Keep hair neat, makeup natural, and accessories simple for a clean, polished style. Try on your outfit beforehand, steam out any wrinkles, and bring a lint roller for last-minute touch-ups. With a little prep, you’ll look sharp, feel great, and totally own your shoot!
