Refined Strategy, Real Results: How Our Agency Is Changing the Marketing Conversation
Here’s the thing they don't tell you about business ownership — it will test you on every single level. Especially the levels of "What are you doing?" "Are you even qualified?" and "Is this going to work?"
We're moving into the heat of summer, and distractions are lurking everywhere for business owners — while opportunities are being shoved into existence for others. As for us, we're celebrating another pivotal moment at Refined Media 716 — a marketing and media agency.
Our team has spent the spring doing exactly what it is we do for other businesses: figuring out what we're really good at and who it is we want to do business with. Taking the time to reflect on what we've brought to the table for other brands has been eye-opening and helped us better understand both the impact of our work and our potential for growth.
Now before we spill the beans on what's working in the small business world — and how some of our clients are seeing results like a 65% increase in online bookings — take a look at Refined Media 716.
Your Business. Our Strategy.
The idea for our agency was born from a deep understanding that most anything can work if you find the right alignment. If you think about it, everything thrives when it's aligned with what it needs.
Plants flourish when they get the right amount of sunlight and water.
Animals thrive in the environment they’re meant to live in.
People show up stronger — mentally, emotionally, physically — when their needs are met.
The exact opposite happens when things are unaligned.
Plants wilt.
Animals become stressed or aggressive.
People burn out, feel stuck, and start to live in a state of scarcity.
The first step our agency takes is learning where things aren't aligned. We dive right into the root of the issue and work on immediate repairs while taking steps toward long-term planning, scaling, and polishing brand messaging. In order to create a roadmap, you have to know where you're going.
So when it comes down to “What does Refined Media 716 do for small businesses?” — we take the guesswork out of growth and help businesses go from wanting to be seen to being unforgettable.
Since the birth of our agency back in 2023, our services — including website design, social media management, graphic and print design, photography and videography, business development, marketing, branding, and consulting — have helped businesses in over 15 industries.
We’ve added two key players to our team:
Lead Graphic Designer Falicia Lapi, who’s been with us since our early stages, shaping client visuals and internal design direction; and Executive Sales Agent Cassidy Kogler, who joined us on June 1st and is helping structure our sales department for scaling our outreach and refining the client experience.
Now we're averaging a new monthly income stream just shy of five figures. And yes, we're only in year two.
What had to change to see growth?
The growth we’ve seen as a marketing agency wouldn’t have happened if we didn’t have the hard conversations and let go of old mentalities that were no longer serving us. A big one for us was the "Are you even qualified?" mindset.
There’s a demographic of people that almost always ask: "What did you major in?" or "Where did you go to school?"
To set the record straight — at this time, there’s no super flashy marketing degree behind what we do, and that’s not something we’re ashamed of.
The work we do is self-taught and self-driven. No one was pushing us to consume material we weren’t interested in. We did all the work ourselves. We learned the platforms. We study the trends. We attend the masterminds. We test and refine and the results speak for themselves.
One client doubled their online reach and saw a 42% increase in bookings within 90 days of campaign launch.
Another saw a 60% increase in inbound leads after we overhauled their branding and digital presence.
A retail brand improved its e-commerce conversion rate by nearly 30% after strategy and ad adjustments.
Every business is different — and real results started when we stopped trying to put ourselves or our work in boxes. All of our services are tailored to each client and the budget that comes with them. What we’re finding is that the highest-value offer is just sitting down for a consultation with us.
Our consultations are deep dives into identifying exactly what's needed and how to get there. We start with a 15-minute discovery call to set the tone, followed by a 60-minute strategy session where we unpack the core of your business and map out actionable next steps. Meeting notes are provided, along with a follow-up call that gives space for any remaining questions.
The best part? We craft a tailored execution strategy — along with clear options to work with our team and move forward.
What’s next?
With this calendar year already halfway over, we can confidently say we’re preparing to launch Refined Access — an exclusive gateway to insider marketing knowledge.
For a small monthly fee, creators, marketers, small business owners, and entrepreneurs will gain access to proven strategies, masterclasses, live Q&As, and exclusive perks like special discounts, member-only offers, and more.
Later this week, as a special tribute to celebrating our independence, we’ll also be launching a free marketing checklist to help any small business get aligned and make a lasting impact. It’s designed for brands that want to stand out, scale up, and simplify. We cover the majors, key players and pro tips to back it all up.
So hey there — we’re Refined Media 716.
Rooted in WNY, built for digital impact, and here to help you grow your brand, refine your message, and make your presence known.
