Website Strategy | Content Planning | Local Business Tips
refined & rising
This is your creative workspace, where strategy meets momentum. Refined & Rising is built for bold brands, driven doers, and curious creators and business owners ready to grow — whether you're refining your message, launching your next big thing, or rising above the noise.
From content planning tips to local business insights and website wisdom, we break it down with clarity and real-world perspective. Our goal? To help you build with intention and rise with confidence.
the creators collection
Your inside look at how bold brands are built.
This is where raw ideas, marketing insights, and creative strategy come together to shape powerful narratives.
Unfiltered ideas, strategy deep-dives, and the thought process behind big brand moves.
refined media
Where bold work speaks for itself.
A showcase of stunning editorials, standout campaigns, and the impact of intentional storytelling with our clients.
A curated collection of client stories, strategic wins, and editorial highlights from brands on the rise.
The Creator’s Collection
Refined Media
“When we started thinking outside the box that’s when our conversations got bigger.”
Refined Media 716 is a powerhouse of creativity and business smarts, crafted by women who know the value of both. Woman-owned and woman-operated, we bring a fresh, confident voice to every project, blending professionalism with a sprinkle of you. Knowledgeable, expressive, and passionate about crafting impactful media, Refined Media 716 is here to elevate your brand, making it unforgettable and uniquely you.
It’s Not Who Follows You. It’s Who Finds You.
Followers don’t build businesses — your market does. As we move into 2026, real growth comes from clarity, alignment, and showing up where your people actually are. When people find you intentionally, they convert. Followers just… follow.
From Producer to Viral Artist: How Maggesty Turned Vulnerability Into Power
From producer to viral artist, Maggesty turned vulnerability into her superpower.
Her sound blends R&B soul and alternative pop with honesty that hits deep — proof that consistency and creativity still cut through the noise.
How People Consume Content Has Changed — But the Rules of Good Marketing Haven’t
The way people consume content has changed — but what makes marketing work hasn’t. Here’s how creators can adapt their strategy without losing authenticity.
Locally Loved Ski Season Kickoff Party — Gear, Beer & Movie Premiere
Mud Sweat n’ Gears is teaming up once again with 42 North Brewing Company for the 5th annual Gear, Beer & Movie Premiere — a Western New York tradition that brings together the ski community for an unforgettable night of live music, craft beer, film, and giving back. All proceeds support local adaptive ski programs, making the mountain accessible for all.
The Quiet Work of Healing: When Creativity, Trauma, and Purpose Intertwine
Working alongside these voices the most refined work doesn’t come from perfection.
It comes from presence, from the decision to keep showing up even when your heart shakes.
Because healing and creativity share one quiet goal: to make meaning out of what once felt unexplainable, and to help someone else feel a little less alone when they do.
How to Stay on Top of Your Creative Edge (Even When You Feel Stuck)
At Refined Media 716, we’ve learned that staying creative isn’t about forcing ideas; it’s about creating the right conditions for them. Change your environment, feed your curiosity, and give your brain permission to rest. Because when you understand how creativity actually works, you’ll never mistake burnout for a lack of talent again.
Autumn Reset at Burdick Blueberries: Yoga and a Little Reflection of the Season We’re In
Fall has its own rhythm—and it’s usually loud. The kids are back in school, football cleats are already caked in mud, and the living room has turned into a debate about Halloween costumes (that everyone suddenly needs right now). At the same time, we’re pulling out hunting gear, checking winter boots, and quietly hoping this upcoming winter season is the kind that Ellicottville dreams are made of.
Where Passion Meets Presence: Local Leaders Building with Intention.
It’s incredible—the evolution of marketing.
We went from writing to typing. Receptionists to virtual assistants. Physical storefronts to online platforms. Truly, it’s remarkable to think about how different it is to run a business in today’s world.
Maple Syrup Isn’t Just a Pancake Topping
Cooking has become a bigger part of our lives since having kids, and honestly, we really enjoy it. One thing that matters to us is knowing what we’re consuming — and what it’s doing for our bodies.
Meta’s Quiet Phase-Out of the Pixel: What Advertisers Need to Know in 2025
Meta is making a massive shift.
If you’ve opened your Events Manager lately and thought the interface felt harder to navigate—or noticed key functions are simply gone—you’re not imagining it. This isn’t a glitch. It’s a deliberate move.
You Had the Idea. You Took the Leap. Now What?
In true Refined fashion, we teamed up with our mom (yep, our actual mom) to talk big pivots, bigger risks, and why your business deserves coverage that evolves with you. Spoiler: it’s not just about insurance — it’s about protecting what you’re building. And yes, we made it sound good.
3 Things I Wish I Would've Known Sooner (as a Professional Digital Marketer and Content Creator)
We've got a laundry list of things we wish we would've known sooner—not only as small business owners but as professional marketers and content creators.
Take a look at our top 3, and trust us—they'll save you a ton of time and headaches.
From Tap to Table: The Process Behind Organic Maple Syrup in Potter County, PA
When you think maple syrup… you typically think of red, orange, and autumn; hot, sticky pancakes on a cool and crisp morning. However, you don't have to wait for a season to indulge and savor—plus, maple syrup is packed with more than just great flavor! In this week's Refined Media segment, we're introducing you to Graves Maple Products: a fourth-generation, PA Preferred, family-run organic sugarhouse with an important legacy behind their business.
Contact us.
Ready to make something amazing? Let’s get in touch! We’re here to bring your brand’s story to life with strategy, creativity, and a whole lot of fun.
The way people consume content has changed — but what makes marketing work hasn’t. Here’s how creators can adapt their strategy without losing authenticity.