Website Strategy | Content Planning | Local Business Tips
refined & rising
This is your creative workspace, where strategy meets momentum. Refined & Rising is built for bold brands, driven doers, and curious creators and business owners ready to grow — whether you're refining your message, launching your next big thing, or rising above the noise.
From content planning tips to local business insights and website wisdom, we break it down with clarity and real-world perspective. Our goal? To help you build with intention and rise with confidence.
the creators collection
Your inside look at how bold brands are built.
This is where raw ideas, marketing insights, and creative strategy come together to shape powerful narratives.
Unfiltered ideas, strategy deep-dives, and the thought process behind big brand moves.
refined media
Where bold work speaks for itself.
A showcase of stunning editorials, standout campaigns, and the impact of intentional storytelling with our clients.
A curated collection of client stories, strategic wins, and editorial highlights from brands on the rise.
The Creator’s Collection
Refined Media
“When we started thinking outside the box that’s when our conversations got bigger.”
Refined Media 716 is a powerhouse of creativity and business smarts, crafted by women who know the value of both. Woman-owned and woman-operated, we bring a fresh, confident voice to every project, blending professionalism with a sprinkle of you. Knowledgeable, expressive, and passionate about crafting impactful media, Refined Media 716 is here to elevate your brand, making it unforgettable and uniquely you.
How to Stay on Top of Your Creative Edge (Even When You Feel Stuck)
At Refined Media 716, we’ve learned that staying creative isn’t about forcing ideas; it’s about creating the right conditions for them. Change your environment, feed your curiosity, and give your brain permission to rest. Because when you understand how creativity actually works, you’ll never mistake burnout for a lack of talent again.
Autumn Reset at Burdick Blueberries: Yoga and a Little Reflection of the Season We’re In
Where Passion Meets Presence: Local Leaders Building with Intention.
It’s incredible—the evolution of marketing.
We went from writing to typing. Receptionists to virtual assistants. Physical storefronts to online platforms. Truly, it’s remarkable to think about how different it is to run a business in today’s world.
Maple Syrup Isn’t Just a Pancake Topping
Cooking has become a bigger part of our lives since having kids, and honestly, we really enjoy it. One thing that matters to us is knowing what we’re consuming — and what it’s doing for our bodies.
Meta’s Quiet Phase-Out of the Pixel: What Advertisers Need to Know in 2025
Meta is making a massive shift.
If you’ve opened your Events Manager lately and thought the interface felt harder to navigate—or noticed key functions are simply gone—you’re not imagining it. This isn’t a glitch. It’s a deliberate move.
You Had the Idea. You Took the Leap. Now What?
In true Refined fashion, we teamed up with our mom (yep, our actual mom) to talk big pivots, bigger risks, and why your business deserves coverage that evolves with you. Spoiler: it’s not just about insurance — it’s about protecting what you’re building. And yes, we made it sound good.
3 Things I Wish I Would've Known Sooner (as a Professional Digital Marketer and Content Creator)
We've got a laundry list of things we wish we would've known sooner—not only as small business owners but as professional marketers and content creators.
Take a look at our top 3, and trust us—they'll save you a ton of time and headaches.
From Tap to Table: The Process Behind Organic Maple Syrup in Potter County, PA
When you think maple syrup… you typically think of red, orange, and autumn; hot, sticky pancakes on a cool and crisp morning. However, you don't have to wait for a season to indulge and savor—plus, maple syrup is packed with more than just great flavor! In this week's Refined Media segment, we're introducing you to Graves Maple Products: a fourth-generation, PA Preferred, family-run organic sugarhouse with an important legacy behind their business.
Why Storytelling Is the Key to Successful Content Marketing
What "niching down" really means
If you’re confused, they’re confused. And like we’ve said before—if they’re confused, they’re gone.
Another one? You have about three seconds to hook them. The pressure’s real.
Refined Strategy, Real Results: How Our Agency Is Changing the Marketing Conversation
We dive right into the root of the issue and work on immediate repairs while taking steps toward long-term planning, scaling, and polishing brand messaging. In order to create a roadmap, you have to know where you're going.
Science-Backed Beauty: How Rachael’s Med Spa is Leading the Shift Toward Natural, Result-Driven Aesthetics
There's been a notable shift taking place in the the world of beauty and aesthetics. It's beyond traditional fixes and the girls at Rachael's Med Spa are aiming to be ahead of the curve.
Which platform is Right for Your Brand in 2025?
Not sure where your brand should show up in 2025? This no-fluff guide breaks down the major players—Instagram, TikTok, LinkedIn, and more—and helps you choose the right one based on your goals, content style, and audience.
Contact us.
Ready to make something amazing? Let’s get in touch! We’re here to bring your brand’s story to life with strategy, creativity, and a whole lot of fun.
